About Us

Our Story

“Le Sablé” AKA “Sablé Montaza” was founded in the beginning of the 70s in Montaza Royal Gardens – Alexandria.

The Story started by a very special recipe of the pastry Sablé that was invented by an Old European Lady chef Mrs. “Renée” who transferred the precious know-how to Mr. Ramadan, the Egyptian Hospitality expert, who decided to create exclusively happy moments in the summer by introducing to the Alexandrian market a unique piece of Sablé; Since then & up till this moment the recipe is Exclusively made in “Le Sablé”.

Years after, Grandson: Bassem Ramadan, founded a company named “Sablé Montaza Egypt for Investment & Touristic Development S.A.E”, to assure & continue the great success of his Grandfather’s story by expanding in other locations in Alexandria and throughout Egypt hoping to have branches opened all over the world to provide Le Sablé’s famous products with the same original recipe.

Now after the Rebranding, Le Sablé started to embed it’s core identity in all brand applications focusing on the core yet added new products with a unique recipe as usual maintaining the brand essence of “Fresh & Delicious”.

Vision

Le Sablé Brand VISION

“To make Le Sablé the world’s number one most famous bakery & patisserie chain and the customers most preferred choice, everywhere, all over the year and in all occasions.* Being the most famous, needs customer involvement with the big idea. ** Being the most preferred means the continuous deliver of the top-quality freshly-baked products accordingly with a great value for money. *”

Our Mission

Le Sablé brand mission is, to deliver the “full customer experience ” approach and to focus on being our customer’s first choice when it comes to customer satisfaction, exceptional customer service, outstanding value and continuous innovation of unique fresh products using the top-quality ingredients and yet competitive pricing.”

High Standards

Tart bear claw cake tiramisu chocolate bar gummies dragée lemon drops brownie. Jujubes chocolate cake sesame snaps

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Work Tirelessly

Tart bear claw cake tiramisu chocolate bar gummies dragée lemon drops brownie. Jujubes chocolate cake sesame snaps

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Skilled Growers

Tart bear claw cake tiramisu chocolate bar gummies dragée lemon drops brownie. Jujubes chocolate cake sesame snaps

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Responsibility

Tart bear claw cake tiramisu chocolate bar gummies dragée lemon drops brownie. Jujubes chocolate cake sesame snaps

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The Chairman

Message

“We know we are not number one yet! Being number one is an extremely challenging but achievable goal; Its possible when you have the best trained team that can lead the market with their hard work and ambitious from the moment they started baking with love at dawn until they deliver our fresh products with high level of hospitality, speed of service and on-time-delivery. it’s all about, the continuous challenge to achieve your goal! and the continuous challenge retaining it. Inspirational Quotes: “The future belongs to those who believe in the beauty of their dreams” Eleanor Roosevelt“ It doesn’t make sense to hire smart people and tell them what to do; we hire smart people, so they can tell us what to do” Steve Jobs ““The best way to predict the future is to create it.” Abraham Lincoln and Peter Drucker”

Brand Promise

Our promise is to continuously achieve the “full customer experience” approach focusing on the 7p’s mix: product, place, price, promotion, people, process and productivity while compliance with the premium quality that we always promise.